Terms of Use

LAST UPDATED: January 2, 2020

Greetings from Paradigm Pharma. The following Terms & Conditions apply to all Paradigm Pharma sites, including its affiliated e-Commerce Mucilin(R)  and LVIVA™ sites, including mobile services, applications, and platforms, collectively referred to as “site”; “us,” and “we” also refer to Paradigm Pharma and all affiliated companies.


Using the Site

Please note that in accessing or using this site, through whatever means, you agree to the following Terms & Conditions. If you do not accept the Terms & Conditions before or any time during using this site, please stop using this site immediately.

Content of the Site

The content offered on this site is for general informational and educational purposes only.

All content on the site, including text, graphics, logos, brand names, images, audio clips, video, data, music, software, Application updates, and other material (collectively "Content") is owned or licensed by Paradigm Pharma and/or its affiliated companies or its suppliers. The content, including its display and arrangement, is exclusively owned by Paradigm Pharma and/or its affiliates or its suppliers, who together as “owner” expressly reserve all intellectual property rights to all Content.

Your Access to the Site

Paradigm Pharma grants you a limited license to access and make personal use of the Site and the Content for NONCOMMERCIAL PURPOSES ONLY and only to the extent such use does not violate these Terms & Conditions including, without limitation, the prohibitions listed in the “Unlawful or Prohibited Uses” section of these Terms & Conditions. You may download, print, and copy Content for personal, noncommercial purposes only, provided you do not modify or alter the Content in any way, delete or change any copyright or trademark notice, or violate these Terms & Conditions in any way. Accessing, downloading, printing, posting, storing, or otherwise using the Site or any of the Content for any commercial purpose, whether on behalf of yourself or on behalf of any third party, constitutes a material breach of these Terms & Conditions. The Site is intended for use by individuals 18 years of age or older. If you are under 18, you may use this Site only with involvement of a parent or guardian.

During the registration process or thereafter, you agree to receive electronic notifications and informational materials from the Site; but at any time you can decline by clicking on the link on the email notification.


Unlawful or Prohibited Uses

You warrant to Paradigm Pharma that you will not use the Site for any purpose that is unlawful or prohibited by these Terms & Conditions. You or you on behalf of any third party may not: make any commercial use of the Site or its Content; copy or transmit any Content for the benefit of any other merchant; conduct fraudulent activities on the Site
infringe or violate the security of the Site, including, without limitations to, through such means as “spamming,” “flooding,” and “crashing,” submit false email address, or pretend to be someone else, or mislead LVIVA or third parties in reviewing or commenting on LVIVA products or any aspect of the Site; use the Site to defame, threaten, abuse legal rights of others; use the Site to advertise or sell any goods and services.


Registering your Account

You may be required to register with Paradigm Pharma in order to access certain services or areas of the Site. The information you provide must be accurate and you agree that you will keep it current at all times. Your user name and password are for your personal use only, and you are solely responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password. In addition to all other rights available to Paradigm Pharma including those set forth in these Terms & Conditions, Paradigm Pharma reserves the right, in its sole discretion, to terminate your account, or refuse service to you.


Paradigm makes reasonable efforts to ensure accuracy and updated information on this website, but makes no warranties of any kind as to accuracy and completeness. Paradigm Pharma disclaims all warranties, including implied, related to merchantability or fitness of particular use. Neither Paradigm Pharma nor any party involved in creation of this website and delivering content shall be liable for any damages arising out of accessing this website or omissions and errors in the content. This includes any damages for any viruses that may infect your devices.




You agree to indemnify, defend and hold harmless Paradigm Pharma and its officers, employees, suppliers, third party suppliers and other agents against all losses, expenses, damages and costs, including reasonable attorneys’ fees that may result from any violation by you or your agent of the Terms & Conditions.


Third-party Websites and Links

Paradigm Pharma may offer on its websites other, third-party sites and links which are maintained by third parties over which it has no control. Such links are provided merely as a convenience, and their inclusion does not imply an endorsement or recommendation by Paradigm Pharma. Paradigm Pharma makes no warranties or representations of any kind as to accuracy and completeness of information on these other websites.


Medical/Product Information

All product descriptions, including scientific data and other information regarding product efficacy and safety, presented on the Site refer to published information in reputable journals and other publications and/or those specifically approved for a given product by regulatory authorities. This information does not represent any claim made or set forth by Paradigm Pharma or its affiliates. The information on the Site is intended for educational purposes only. It is not medical advice for individual conditions or treatment. It is not a substitute for consultation with the doctor or the pharmacist; please rely on your doctor or pharmacist to give you the right advice on the efficacy and safety of a product for you.

Please note that while food supplements and herbal medicines offered on the Site have been approved by regulatory authorities (the Food and Drug Administration, FDA, or equivalent bodies) in several countries, but these products are not regulated in the U.S. by the FDA.

Site Modification and Termination

Paradigm Pharma may at any time modify or discontinue any part of the Site. It reserves the right to make changes to the Terms & Conditions at any time, and such changes will be effective immediately upon being posted on the Site. Paradigm Pharma reserves the right, without notice, to terminate your account or block your access if you violate any of the Terms & Conditions. Upon termination, all provisions of these Terms & Conditions, all representations and warranties, all limitations of liability, and all indemnities shall survive such termination.

Applicable Law and Disputes

You agree that all matters relating to your access to the Site, including all disputes, will be governed by the Laws of the State of New York, United States of America. You further agree that the venue for any legal action shall be the court system of the United States. You also agree that any and all disputes, claims connected with the Site or the Terms & Conditions shall be resolved individually without resorting to any form of Class Action; and that any judgments or awards will be limited to actual damages and out-of-pocket costs incurred (if any), but in no event will attorneys’ fees be awarded or recoverable.


These Terms & Conditions, including policies and information linked from or incorporated herein, constitute the entire agreement between you and Paradigm Pharma with respect to the Site and supersede all prior or contemporaneous communications, agreements, and proposals with respect to the Site. No provision of these Terms & Conditions shall be waived except pursuant to a writing executed by the party against whom the waiver is sought. No failure to exercise, partial exercise of, or delay in exercising any right or remedy under these Terms & Conditions shall operate as a waiver or estoppel of any right, remedy, or condition. If any provision of these Terms & Conditions is held invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions will not be affected or impaired. You may not assign, transfer, or sublicense any of your rights or obligations under these Terms & Conditions without our prior written consent. We will not be responsible for failure to fulfill any obligation due to causes beyond our control.

Contact Us

If you have any concerns about Paradigm Pharma or your use of the Site, please contact us and we will try to resolve them. Please see our contact information on the home page.